"Raising the Bar For Service Excellence" Fairmont Singapore Inspired by the Youth Olympic Games (YOG

In August 2010, Singapore hosted the Youth Olympic Games (YOG). The event lasted for a period of 13 days exhibiting 3,600 athletes aging from 14-18 competing in 26 various sports. The YOG aims to inspire youth around the world to embrace and express the Olympic values of Excellence, Friendship, and Respect. By being the official hotel partner of the YOG, Fairmont Singapore was especially motivated by the YOG values and embraced them as inspiration for its coming commercials. As such, Fairmont Singapore featured fresh commercials celebrating the similarities between theYOG and the renowned Fairmont customer service.